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Lucid entices EV shoppers with deepest price cuts yet for the Air sedan

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Max McDee, 03 June 2025

Lucid

Lucid Motors has rolled out its biggest discounts yet on its 2025 Lucid Air electric sedans, with potential savings climbing to over $31,000 on select models.

The headline-grabbing offer centers on the 2025 Lucid Air Grand Touring model. This month, customers can see a price reduction of up to $31,500 for this version of the luxury electric car. This serious sum is composed of several incentives: a $20,000 "Air Credit," a $7,500 EV Credit, a $2,000 "On-Site bonus," and an additional $2,000 "conquest bonus" for those switching from other brands. For those considering a lease on the Grand Touring with these combined offers, Lucid asks for $6,819 at signing.

Lucid entices EV shoppers with deepest price cuts to date for the Air sedan

The savings aren't limited to just the top-tier Grand Touring. The company has also extended discounts to other models in the Air lineup. The 2025 Lucid Air Touring can be had with up to $26,500 in discounts, and the entry-level 2025 Lucid Air Pure model sees its price potentially lowered by up to $21,500.

These June discounts are a big step up from May's promotions, where the Grand Touring had a $15,500 discount, and the Touring and Pure models were advertised with $20,500 and $18,000 off, respectively. Clearly, Lucid is sweetening the pot as summer gets underway.

Lucid entices EV shoppers with deepest price cuts to date for the Air sedan

The Lucid Air has earned praise for its sleek design and its remarkable efficiency and range. The company proudly states the 2025 Lucid Air is the "world's most efficient car," citing an impressive 146 MPGe rating. The base Air Pure model, starting at $69,900 before discounts, offers 430 horsepower and an EPA-estimated range of 420 miles.

Stepping up, the Air Touring, with a pre-discount price of $78,900, delivers an estimated 406 miles of range. The Air Grand Touring, which starts from $110,900 before discount, sports a powerful 819 horsepower AWD powertrain and an EPA-estimated range of 512 miles.

Lucid entices EV shoppers with deepest price cuts to date for the Air sedan

In a direct nod to one of its key competitors, Lucid is also offering an extra incentive for Tesla owners. Drivers who trade in their Tesla vehicles can receive an additional $4,000 bonus, a figure that Lucid doubled from its previous offer last month.

Those of you tempted by these substantial savings on Lucid EVs should act quickly - these offers are valid only through June 30, 2025. Customers must take delivery of their new electric car by this date to qualify for the discounts. This relatively short window suggests Lucid is keen to move inventory and secure sales before the second half of the year.

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