Stellantis reveals pricing will match the premium EV experience of the new DS N°8

The latest flagship model from the expansive stables of Stellantis is now available to order. The DS N°8 is a premium all-electric SUV coupe that wants to ambitiously carve out a niche for itself in the luxury electric vehicle market. The brand touts the N°8 as the "purest expression of the French Art of Electric Travel," but the ambitious pricing strategy is raising eyebrows and prompting questions about its market positioning and potential for success outside its home market of France.

There is absolutely no doubt the DS N°8 makes a bold statement with its avant-garde design, drawing inspiration from the DS Aero Sport Lounge concept. Its generous dimensions (189.76 inches long, 74.8 inches wide, 62.2 inches high) and long wheelbase (114.2 inches) give it a commanding presence.

The exterior boasts a drag coefficient of 0.24, contributing to its impressive range figures. Key design elements include the striking DS Luminascreen grille, Pixel LED Vision 3.0 headlamps, and distinctive vertical DS Lightblade DRLs at the front and rear.

Inside, the DS N°8 continues the theme of French luxury with a meticulously crafted cabin. High-quality materials such as olive leaf-tanned Nappa leather, Alcantara made from recycled content, and marbled aluminum - all create a "sensory cocoon." Technological highlights include a 12.25-inch digital instrument cluster, a 16-inch central infotainment screen powered by the DS Iris 2.0, and an advanced DS head-up display. Comfort is taken care of with massaging, heated and cooled front seats featuring dedicated neck warmers.

The DS N°8 is offered with three all-electric powertrains, all manufactured in France:

All versions feature a temporary power boost, adding between 25 and 35 horsepower. The Long Range models benefit from a 160 kW DC fast-charging capability, allowing for a 20-80% charge in just 27 minutes.

The pricing for the DS N°8 is undeniably premium, starting at $69,400 for the entry-level Pallas FWD 230 hp and climbing all the way to $94,100 for the top-of-the-line Jules Verne AWD Long Range 350 hp. That's Mercedes EQE 500 4MATIC territory, even the BMW i5 xDrive40 rings the till at slightly more palatable $88,600.

DS offers three trim levels: Pallas, Etoile, and the exclusive Jules Verne collection. Even the base Pallas trim is well-equipped, featuring the DS Iris, wireless smartphone integration, and a host of driver assistance systems. The Etoile and Jules Verne trims add more luxury and technology, including the DS Luminascreen grille, DS Dive Assist 2.0, and a premium FOCAL® audio system.

The biggest question is whether a premium French offering can entice buyers away from well-regarded German brands. Sure, DS N°8 has a unique design, luxurious interior, and competitive range, but it'll be a challenge for the brand to establish itself as a credible alternative in the high-end market.

Automotive critics have praised the N°8 for its daring design and emphasis on comfort, noting its refined ride quality. But some have pointed out that at this price point, brand recognition and perceived long-term value will cause trouble for DS Automobiles, especially in markets outside of France where the brand is less established.

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