Rivian lays off employees from its battery department Comments

• capacity utilization
• knM
• 12 Dec 2023

Whatever the claims, Rivian needs to drop price aggressively to promptly drive utilization over 80-90% of capacity. Any other approach will be sad. Only after filling the factory capacity, Rivian can work on achieving profitability. Rivian board members need to promptly lead secondary offerings to bridge the gap,-it will only get more expensive as money continues to run out. Hyundai offered bumper-to-bumper warranties. Tesla offered lifetime supercharging. There is no time.

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