Today Ford is channeling founder Henry Ford's very famous quote: "Any customer can have a car painted any color that he wants so long as it's black". The company is going back to its roots by unveiling the F-150 Lightning Platinum Black Edition.
This is a limited edition of the F-150 Lightning, which, you guessed it, is all black. But wait, there's more! It's actually matte black, which makes this Ford's first ever matte production truck.
Ford describes it as "a monochromatic electric truck, combining the tech and power capability of the high-end Platinum trim level" with the special matte black colorway.
Only 2,000 units will be made, with deliveries set to start in early 2024. The starting price is $97,995, and range is estimated to be 300 miles according to the EPA's standards.
So here's what you get if you decide to grab an F-150 Lightning Platinum Black Edition, aside from the obvious black body paint:
That's a lot of black for sure! Ford says "matte finishes are trending in homes, cosmetics and now vehicles, while black is always in style. This powerful blend of trendy and classic takes the F-150 Lightning Platinum to the next level and makes the truck stand out next to conventional paint options", and we'd have to agree.