ArenaEV.com ArenaEV.com

Facebook

Twitter

Instagram

RSS

Settings
Units
Power
Standard
Consumption
Currency

Log in

Login

I forgot my password
Sign up
ADVERTISEMENTS

Human Horizon enters another market segment as HiPhi Y deliveries begin

  • Post your comment

Max McDee, 31 July 2023

HiPhi

It's been a busy weekend in China - first, Denza N7 officially kicked off deliveries, and now it's HiPhi Y.

On July 29, Human Horizons saw the first batch of the HiPhi Y rolled out to their proud new owners in 21 cities across China. Released hot on the heels of its ultra-luxurious predecessors, the HiPhi X and HiPhi Z, the HiPhi Y comes with a more wallet-friendly price tag, making it an enticing proposition for the mainstream market.

HiPhi Y takes a swing at the premium EV market - deliveries underway

How budget-friendly are we talking? Well, it starts at RMB 339,000 (approximately $47,460), comfortably undercutting the initial asking prices of the HiPhi X and HiPhi Z, which stand at RMB 570,000 ($80,000) and RMB 610,000 ($85,000), respectively.

This pricing strategy isn't something new. Nio, a local competitor, implemented a similar game plan. Its first production model, the high-end ES8 SUV, was later complemented by lower-priced models like the ES6. The result? The ES6 quickly snapped up nearly half of Nio's total sales.

HiPhi seems to be reading from Nio's playbook, setting the HiPhi Y against the same market segment as the Nio ES6. However, HiPhi has thrown in a twist. The launch of the ES6 on Nio's NT 2.0 platform prompted some pricing acrobatics. Initially, HiPhi Y's starting price was set at RMB 369,000, a mere RMB 1,000 above the launch price of the new ES6. But when Nio announced price cuts for its new models, HiPhi responded, setting the starting price of the HiPhi Y at RMB 339,000, just a nose ahead of the adjusted ES6 price.

HiPhi Y takes a swing at the premium EV market - deliveries underway

It's not just about the price, though. HiPhi is offering customers choice in terms of power, with both single-motor and dual-motor versions of the HiPhi Y available. And while the dimensions of the HiPhi Y differ slightly from the Nio ES6, both vehicles offer a comparable experience to their prospective buyers.

A week after its launch, HiPhi's brand and communications manager Xu Bin reported that the HiPhi Y had already secured 2,000 firm orders and spurred over 50,000 purchase intentions.

Via

This article contains localized units and prices. Change settings.
Your choice
Related articles
  • HiPhi's high hopes face reality with parent company entering bankruptcy HiPhi's high hopes face reality with parent company entering bankruptcy
  • HiPhi Motors secures funds, prepares to resume production HiPhi Motors secures funds, prepares to resume production
  • HiPhi founder takes responsibility for the company's collapse, but takover might save it HiPhi founder takes responsibility for the company's collapse, but takover might save it
  • Is HiPhi the next EV bust? Premium Chinese automaker shuts down production Is HiPhi the next EV bust? Premium Chinese automaker shuts down production
  • Post your comment
Total reader comments: 0

  • Home
  • Compare
  • News
  • Terms
  • Reviews
  • About us
  • Tesla
  • Volkswagen
  • Audi
  • Porsche
  • BMW
  • Mercedes
  • Hyundai
  • Kia
  • Genesis
  • Renault
  • Nissan
  • Ford
  • Volvo
  • Polestar
  • Jaguar
  • Toyota
  • Mazda
  • Mini
  • MG
  • Vinfast
  • Lucid
  • Rivian
  • Cadillac
  • Chevrolet
  • GMC
  • Subaru
  • Nio
  • Xpeng
  • BYD
  • [..]

EV finder

ADVERTISEMENTS

Latest models

  • ModelXiaomi
    YU7 Max
  • ModelNissan
    Leaf 75kWh
  • ModelTesla
    Model S Plaid
  • ModelNissan
    Micra EV 52kWh
  • ModelTesla
    Model X Plaid
  • ModelGenesis
    GV60 Performance AWD

Featured

  • Real-life test reveals how much range EVs lose in the cold Real-life test reveals how much range EVs lose in the cold
  • No, your 800V Hyundai or Kia doesn't charge at 350kW No, your 800V Hyundai or Kia doesn't charge at 350kW
  • 57 electric cars range tested at highway speeds - who wins? PART 2 57 electric cars range tested at highway speeds - who wins? PART 2
  • Can hydrogen fuel cells replace EV batteries? Can hydrogen fuel cells replace EV batteries?
  • Mirror cameras: The pros and cons Mirror cameras: The pros and cons
ADVERTISEMENTS

Reviews

  • Dacia Spring Electric 2023 review Dacia Spring Electric 2023 review
  • Mercedes EQS SUV 580 review Mercedes EQS SUV 580 review
  • AITO M5 review AITO M5 review
  • 2024 Hyundai Kona Electric 65.4 kWh review 2024 Hyundai Kona Electric 65.4 kWh review

Home News Compare About us RSS feed Facebook Twitter Instagram

© 2022-2025 ArenaEV.com Mobile version EV Finder Glossary Privacy Terms of use

From the team behind
GSMArena.com