ArenaEV.com ArenaEV.com

Facebook

Twitter

Instagram

RSS

Settings
Units
Power
Standard
Consumption
Currency

Log in

Login

I forgot my password
Sign up
ADVERTISEMENTS

Tesla rewards loyalists with factory tours, but competitors inch closer

  • Post your comment
  • Comments (1)

Max McDee, 17 September 2023

Tesla

Amidst the electric vehicle transformation, Tesla, the EV behemoth, never ceases to surprise its staunch group of followers. The company recently reincorporated an old treat - factory tours - into its ever-evolving owner referral program.

A little rewind for those who missed it: Tesla had momentarily halted its referral program, only to reintroduce it with a splash earlier this year. This isn’t your typical ‘refer and earn’ deal. Owners referring new buyers and the new buyers themselves can earn Tesla credits. These aren't just imaginary points to boast about; these credits can be exchanged for alluring rewards like free Supercharger miles, goodies from their online store, and even a shot at winning the highly-anticipated Cybertruck.

While Tesla has been dynamically tweaking the referral rewards, the standout addition is undoubtedly the invitation to the upcoming Cybertruck delivery event. However, as fascinating as the Cybertruck sounds, the return of the 'Factory Tour' reward has had Tesla enthusiasts in a flutter. It's an intriguing peek behind the curtains at both the Fremont factory and the Gigafactory in Texas.


Unfortunately, the Texas Gigafactory tour was flagged as "out of stock" almost immediately after it was introduced. But, for those who missed it, don't lose hope. Tesla assures more tours are on the horizon.

Tesla might have its fan base, but a recent study by S&P Global Mobility suggests that competitors like Rivian and Lucid are slowly but surely making their presence felt. The study indicated that while a commendable 72.8% of Model 3 owners would replace their cars with another Tesla, Lucid Air, and Rivian R1T are emerging as top non-Tesla replacements.

Lucid Air is a popular choice among former Tesla owners Lucid Air is a popular choice among former Tesla owners

Digging deeper into the data, the Lucid Air was the top pick for 3.4% of Model S owners looking elsewhere. The Rivian R1T and R1S, with their unique flair, have also garnered interest, becoming the most popular non-Tesla choices for Model 3 and Model Y owners.

Even with these stats, it's hard to overlook Tesla's dominance. For context, a Model Y was the go-to replacement for 40.3% of Model 3 owners. Tesla loyalty isn't a new fad; it dates back to 2015 when a remarkable 89% of Tesla owners asserted they would stick with the brand, even without federal EV tax incentives.

Rivian R1S is gaining popularity among Tesla fans Rivian R1S is gaining popularity among Tesla fans

However, J.D. Power threw in a zinger. Merely 4% of Tesla owners would exclusively consider Tesla for their next vehicle. It seems the competition, or lack thereof, is the real game-changer. Interestingly, while 70.5% of Model Y enthusiasts go for another EV, many still gaze longingly at ICE-powered SUVs.

Nevertheless, Tesla's allure remains strong. An astonishing 74% of Model Y's buyers previously owned a different brand. Still ruling the roost, Tesla accounts for approximately 60% of the U.S. EV market share.

In the words of Consumer Reports, brands that can't keep up with the EV demand will inevitably see their market shares dwindle. The road ahead sure is electrifying, with Tesla steering the way, but competitors are already catching up.

Via 1 | Via 2

Related articles
  • Tesla's Robotaxi service set for Austin debut on June 22 Tesla's Robotaxi service set for Austin debut on June 22
  • Tesla begins autonomous driving tests in Austin ahead of launch Tesla begins autonomous driving tests in Austin ahead of launch
  • Tesla's robotic ambitions face human-sized problem with key departure Tesla's robotic ambitions face human-sized problem with key departure
  • Musk's political gamble unravels, wiping billions from Tesla’s stock value Musk's political gamble unravels, wiping billions from Tesla’s stock value

Reader comments

?
  • Anonymous
  • 8XC
  • 17 Sep 2023

Most car companies have factory that’s has free tours. It’s great that there offering them again.

  • Reply
  • Read all comments
  • Post your comment
Total reader comments: 1

  • Home
  • Compare
  • News
  • Terms
  • Reviews
  • About us
  • Tesla
  • Volkswagen
  • Audi
  • Porsche
  • BMW
  • Mercedes
  • Hyundai
  • Kia
  • Genesis
  • Renault
  • Nissan
  • Ford
  • Volvo
  • Polestar
  • Jaguar
  • Toyota
  • Mazda
  • Mini
  • MG
  • Vinfast
  • Lucid
  • Rivian
  • Cadillac
  • Chevrolet
  • GMC
  • Subaru
  • Nio
  • Xpeng
  • BYD
  • [..]

EV finder

ADVERTISEMENTS

Latest models

  • ModelCadillac
    Optiq-V
  • ModelCadillac
    Optiq
  • ModelNissan
    Leaf
  • ModelSmart
    #5 Brabus
  • ModelJeep
    Compass
  • ModelSubaru
    Solterra

Featured

  • Can hydrogen fuel cells replace EV batteries? Can hydrogen fuel cells replace EV batteries?
  • Why DC charging peak power is misleading Why DC charging peak power is misleading
  • VW ID.4, Audi Q4 and Skoda Enyaq - three identical yet so different EVs VW ID.4, Audi Q4 and Skoda Enyaq - three identical yet so different EVs
  • Real-life test reveals how much range EVs lose in the cold Real-life test reveals how much range EVs lose in the cold
  • Have electric cars gone power crazy? Have electric cars gone power crazy?
ADVERTISEMENTS

Reviews

  • Zeekr 001 with 140 kWh Qilin battery real life range test results Zeekr 001 with 140 kWh Qilin battery real life range test results
  • Which Skoda is better - Enyaq iV or Enyaq Coupe RS iV Which Skoda is better - Enyaq iV or Enyaq Coupe RS iV
  • 2024 Hyundai Kona Electric 65.4 kWh review 2024 Hyundai Kona Electric 65.4 kWh review
  • Tesla Model Y Long Range 2023 review Tesla Model Y Long Range 2023 review

Home News Compare About us RSS feed Facebook Twitter Instagram

© 2022-2025 ArenaEV.com Mobile version EV Finder Glossary Privacy Terms of use

From the team behind
GSMArena.com