DS Automobiles integrates ChatGPT into its cars, delivers next-level speech recognition

AI and language models are all the craze lately, in large part due to ChatGPT's public launch earlier this year. Now DS Automobiles, which is under Stellantis' umbrella, beat everyone to the punch and announced the first ChatGPT integration in vehicles. It enables voice control and natural conversation with the chatbot.

DS is making ChatGPT available for its entire range of cars DS 3, DS 4, DS 7 and DS 9 as long as they have the so-called DS IRIS SYSTEM package on board. After receiving the update, customers can say "OK IRIS" out loud or press the action button on the steering wheel and start a conversation with a ChatGPT-powered assistant. The said assistant can complete tasks, engage in conversation and even give up-to-date information on various topics.

ChatGPT in DS cars

The integration with ChatGPT comes free of charge for the first six months of the pilot program and the promotional period is between October 19, 2023 and February 29, 2024. The feature can be instantly activated via the DS Services Store and is available for use in France, Germany, the UK, Spain and Italy in their respective languages.

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