ArenaEV.com ArenaEV.com

Facebook

Twitter

Instagram

RSS

Settings
Units
Power
Standard
Consumption
Currency

Log in

Login

I forgot my password
Sign up
ADVERTISEMENTS

Lancia introduces Pu+Ra design concept and new design language

  • Post your comment
  • Comments (6)

Max McDee, 29 November 2022

Lancia

Lancia - the pride of Italy, creator of Stratos and Delta Integrale. A company that used to be known for performance and design, a company that lost its way at the turn of this century and decided that the best business model was to stick its logo on Fiats and Chryslers. That Lancia is gone.

The all new and shiny Lancia will focus on electric vehicles, but it will harness design language from the past. The ambitious goal of the classic brand revival comes under the name of Lancia’s New Renaissance.

The revival starts with a new logo and a concept car or rather a design concept unlike anything we have seen in a very long time. The logo keeps the classic shield shape but introduces a new, modern font and is in general streamlined.

The design concept is called Pu+Ra which stands for “pure and radical.” It’s a completely untethered freeform design that only hints at a future direction of Lancia’s vehicles. WHat can we expect in the future from Lancia? The cars will have classic lines, the company logo will sit atop the classic T (called “calice”) which will very likely be lit up. The rear lights will be a modern take on classic afterburners and Lancias will be sport or even performance focused.

Is that a UFO? No, it Lancia’s new Design Language

First new Lancia will be the Ypsilon which is planned to hit the market in 2024. From then on, the company will introduce a new model every 2 years and by 2028 only electric vehicles will be sold with Lancia badge. The company is planning to open 100 new showrooms across Europe and will sell its cars online as well.

On one hand it is great to see Lancia coming back from obscurity but on the other hand it feels almost like a disappointment that they didn’t show any realistic concept car. It points to a fact that Lancia still hasn’t figured out its future clearly, the design idea is all they have for now and Stellantis is playing it safe. It wants to see the response from the public to gauge if there is enough interest for the actual rebirth of the iconic brand.

Is that a UFO? No, it Lancia’s new Design Language

If the response is less than lukewarm then it’ll be easy to pull the plug on the project, no harm done, no money wasted. But it’s a double-edged sword - half-cooked pie-in-the-sky design sculpture won’t generate much excitement. Bringing a 21st century version of Delta Integrale would set the Internet on fire but it would confine Lancia to building cars from the past and it clearly wants a clean break from that - yet it wants to draw on its heritage. That's one mixed message right there.

Let’s reserve judgement until we see the Lancia Ypsilon, until we see the next prototype and until we see which parts will Lancia pinch from the vast warehouses of Stellantis. As long as there is AWD performance Lancia on the way we can forgive a lot.

Is that a UFO? No, it Lancia’s new Design Language

Source

Related articles
  • Lancia's new Ypsilon has more range Lancia's new Ypsilon has more range
  • Stellantis extends e-Routes connected planning app to all its brands Stellantis extends e-Routes connected planning app to all its brands
  • Lancia Ypsilon goes into production, orders open in Italy Lancia Ypsilon goes into production, orders open in Italy
  • Lancia Ypsilon now available for purchase Lancia Ypsilon now available for purchase

Reader comments

?
  • Anonymous
  • KA4
  • 01 Dec 2022

This could actually be more successful as a trimmer

  • Reply
  • Tigolebitties
  • EqW
  • 30 Nov 2022

Can't wait to drive a giant mouse 😍

  • Reply
N
  • Nobody
  • spe
  • 29 Nov 2022

Now that's gotta be the ugliest concept I've ever seen. It doesn't even look like a car anymore, rather it looks like something out of star wars. Hopefully it has blasters as well

  • Reply
  • Read all comments
  • Post your comment
Total reader comments: 6

  • Home
  • Compare
  • News
  • Terms
  • Reviews
  • About us
  • Tesla
  • Volkswagen
  • Audi
  • Porsche
  • BMW
  • Mercedes
  • Hyundai
  • Kia
  • Genesis
  • Renault
  • Nissan
  • Ford
  • Volvo
  • Polestar
  • Jaguar
  • Toyota
  • Mazda
  • Mini
  • MG
  • Vinfast
  • Lucid
  • Rivian
  • Cadillac
  • Chevrolet
  • GMC
  • Subaru
  • Nio
  • Xpeng
  • BYD
  • [..]

EV finder

ADVERTISEMENTS

Latest models

  • ModelNissan
    Leaf 75kWh
  • ModelCadillac
    Optiq-V
  • ModelCadillac
    Optiq
  • ModelSmart
    #5 Brabus
  • ModelJeep
    Compass
  • ModelSubaru
    Solterra

Featured

  • 57 electric cars range tested at highway speeds - who wins? PART 2 57 electric cars range tested at highway speeds - who wins? PART 2
  • EV vs ICE - differences and similarities EV vs ICE - differences and similarities
  • Why do modern vehicles beep so much while driving? Why do modern vehicles beep so much while driving?
  • The EVs will kill the power grid. Or will they? The EVs will kill the power grid. Or will they?
  • Mirror cameras: The pros and cons Mirror cameras: The pros and cons
ADVERTISEMENTS

Reviews

  • Tesla Model S 75D 2018 used car review Tesla Model S 75D 2018 used car review
  • Xpeng P7 AWD quick review and drive Xpeng P7 AWD quick review and drive
  • Hyundai Ioniq 6 LR AWD review Hyundai Ioniq 6 LR AWD review
  • 2024 Hyundai Kona Electric 65.4 kWh review 2024 Hyundai Kona Electric 65.4 kWh review

Home News Compare About us RSS feed Facebook Twitter Instagram

© 2022-2025 ArenaEV.com Mobile version EV Finder Glossary Privacy Terms of use

From the team behind
GSMArena.com