At the latest Kia EV Day in Korea, the buzzing atmosphere was palpable. Kia Corporation didn’t hold back in its unveiling of three fresh electric models, pointing to the brand’s electrifying future. Instead of merely relying on its previously launched EV6 and EV9 models, the automaker is pushing ahead with a renewed fervor to expand its electric offerings.
Kia's overarching message during the event echoed a commitment to their vision of ‘EVs for all’. This isn't just a lofty declaration. Kia laid out plans to flesh out its EV lineup with models priced between $30,000 and $80,000. This includes its current EV6 and EV9, as well as newbies meant for the widely popular B- and C-segments. Eyeing the more budget-conscious customer, the brand will also roll out smaller EV models like the just unveiled EV5, and two new concept vehicles (at least for now) - the EV4, and EV3, which will sport price tags from $35,000 to $50,000.
Breaking the mold, the Concept EV3 fuses the tech and practicality of the larger EV9 with a more compact design. It’s as if Kia’s designers decided to challenge themselves: "Let’s pack all the perks of the flagship into a pint-sized package." The design, from its unique silhouette to the unexpectedly logical squared wheel arches, embodies Kia's 'Opposites United' philosophy.
Karim Habib, the bigwig at Kia's Global Design Center, put it eloquently: “Joy and reason can seem at odds. But, marrying the two results in a potent design impact.”
Inside, Kia hasn’t skimped on quality. The cabin promotes emotional well-being, with soft mood lighting that offers passengers a sense of limitless possibilities. Ergonomic seat design, eco-friendly materials, and adjustable mini tables further enhance the experience. A neat trick - the rear seat folds upward, ideal for those adventurous souls with electric scooters and bikes in tow.
Now, if you thought the EV3 was groundbreaking, the Concept EV4 is here to upend all sedan-related expectations. Instead of another ho-hum sedan, Kia has envisioned a new kind of EV sedan, which is more of an emblem of innovation. The model’s striking lines and bold features are proof of Kia’s relentless ambition.
Inspired by the ‘Power of Progress’, the EV4’s design showcases an edgy fusion of geometric lines and rich surfaces. Traits like a sleek low nose and a dynamic long-tail silhouette offer sporty undertones, making the EV4 stand out in the crowd.
The vehicle's interior adopts a modernist approach, with a focus on the driver's needs. A neat detail about the interior? The air conditioning control panel that cleverly tucks away in the center console when idle. Plus, the EV4 introduces 'Mind Modes' – from the action-packed 'Perform' mode to the chill 'Serenity' mode, catering to the different moods of the driver.
Kia’s latest unveiling confirms its intent: EV domination. With the introduction of these new models, it’s evident that the company isn't resting on its laurels. Whether it’s through captivating designs, affordability, or sheer driving joy, Kia wants to place an EV within reach of everyone.