Xiaomi's reaches 300,000 electric car deliveries in just 15 months

Xiaomi has literally stormed into the world of electric cars. The company's automotive division, Xiaomi Auto, announced it had delivered its 300,000th vehicle in China. This is an important achievement, but not just for the number. The speed at which it was accomplished - just 15 months after its first car hit the market - puts the entire auto industry on notice.

This rapid pace translates to an average of 647 electric cars rolling out to customers every single day since the first delivery. That is roughly 27 vehicles every hour, 24/7. This year, the company has picked up even more speed, delivering an average of 840 EVs daily. This means nearly two new Xiaomi electric cars find a home every minute.

The journey to this point has been one heck of a lesson in rapid scaling. Xiaomi first announced its venture into the automotive world in 2021. The first model, the SU7 electric sedan, was revealed in December 2023 and officially launched on March 28, 2024. It took the company just over seven months to deliver its first 100,000 cars. The next 100,000 took only four months, and the leap to 300,000 was achieved only three and a half months after that.

The bulk of these sales comes from the SU7, a car that seems to have hit a sweet spot in the market. Its success has created a bit of a waiting game for buyers. According to the Xiaomi Auto app, customers ordering a standard SU7 can expect to wait between 33 and 42 weeks for delivery. For people with a bigger budget and a need for more speed, Xiaomi offers the SU7 Ultra, a high-performance sports car version that began sales on February 27, with a waiting time of 6 to 18 weeks.

On June 26, Xiaomi launched the YU7, with first deliveries taking place on July 6. The immediate popularity of the YU7 resulted in wait times stretching from 40 to 60 weeks. This means that while the SU7 sedan laid the groundwork, the new SUV is about to become the main driver of future sales.

Xiaomi looks set to achieve its sales target of 350,000 units for this year, with 160,513 vehicles already delivered. To keep up with the demand, the company is expanding, with the upcoming launch of its phase two factory in Beijing seen as a critical step that will increase production volume.

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