TELO Trucks secures $20 million to challenge the big EV pickup trend

The American love affair with pickup trucks is undeniable, but the romance has hit a rocky patch in the electric vehicle age. Sales of large electric trucks have been slower than anticipated, and some automakers are even hitting the brakes on new models.

A California startup has a different point of view and is betting the problem isn't the electricity, but the size. TELO Trucks believes the key to the electric truck market is to think small, and they just landed $20 million to prove it.

The company announced it has closed an oversubscribed Series A funding round, a big step that will help move its first vehicle from a prototype to a production-ready model. The investment was co-led by renowned designer and TELO co-founder Yves Behar and Marc Tarpenning, the co-founder of Tesla.

Additional funds came from prominent names like Salesforce CEO Marc Benioff and venture capital firms TO VC, E12 Ventures, and Neo. This infusion of cash will help with the crucial final stages of development, including federal crash testing and regulatory approval.

The TELO MT1 is a vehicle that defies easy categorization. It is an electric pickup truck with the footprint of a MINI Cooper. Measuring just 151.97 inches long, the MT1 is designed specifically for urban environments where parking is tight and maneuverability is key.

And yet, despite its small size, its specifications are surprising. The truck seats five adults and has a 59.84 inches bed, which is comparable to that of a Toyota Tacoma. A clever mid-gate pass-through allows the bed to extend to 96.06 inches, enough for hauling standard sheets of plywood.

The MT1 is built for work - it has a towing capacity of nearly 6,610 lb and is projected to have a range of up to 350 miles thanks to its 106 kWh battery pack. TELO says it achieved this impressive range by focusing on overall efficiency rather than just raw acceleration, a different approach in an EV market often obsessed with 0-to-60 times. With a starting price estimated around $41,000, the MT1 wants to be a practical tool, not just a lifestyle accessory.

What has apparently impressed investors is TELO's business strategy. In an industry where startups often burn through hundreds of millions of dollars before producing a single vehicle, TELO has operated with remarkable restraint. The company developed two working prototypes with just $8 million in previous funding.

Co-founder and CEO Jason Marks credits a "hyper-focus" on reaching profitability on a per-vehicle basis as quickly as possible. Instead of building a massive factory, TELO plans to use contract manufacturing to produce an initial run of about 5,000 trucks per year, with the first deliveries planned for the end of 2026.

This lean approach appears to be resonating with customers as well as investors. The company says it has already received over 12,000 pre-orders, representing a potential $600 million in future revenue. This strong interest suggests a growing market for smaller, more practical electric vehicles, an untapped niche revealed by the recent trend of importing tiny "Kei" trucks from Japan.

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