Xiaomi has a problem, but it is the kind of problem most automakers would kill for: its new electric car is so popular that it can't build them fast enough. The company announced it delivered over 30,000 electric vehicles in July, a new monthly record for its fledgling automotive division. This impressive figure is largely thanks to the overwhelming reception of its first-ever electric SUV, the Xiaomi YU7.
The story of the YU7's launch sounds less like a vehicle release and more like a blockbuster concert ticket sale. When the order books officially opened on June 26, Xiaomi secured 200,000 firm orders in the first three minutes - that's roughly the time it takes to listen to a song. Within 18 hours, that number swelled to over 240,000 locked-in orders from customers who had put down deposits, showing a serious commitment to buy.
Unfortunately, this instant success has created a massive challenge. The company's production facilities are struggling to keep up with the flood of orders. Anyone hoping to place a new order for the YU7 today is in for a long wait.
According to Xiaomi's own mobile app, the estimated delivery time for a new YU7 has stretched to 59 weeks. That means a customer ordering their electric SUV today might not see it in their driveway until the latter half of 2026.
The company is actively working to boost production, of course. At the beginning of last month, Xiaomi initiated a large-scale recruitment drive for a second-phase factory. This expansion is critical to ramping up production capacity to meet the growing demand for its EVs.
The explosive launch of the Xiaomi YU7 proves beyond any doubt that a strong, trusted brand can enter the automotive space and find immediate success. For Xiaomi, the challenge now goes from generating hype to managing expectations and, most importantly, delivering high-quality vehicles to the hundreds of thousands of waiting customers.
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