Xiaomi SU7 electric sedan's launch event detailed

The anticipation among electric vehicle enthusiasts is reaching a fever pitch as Chinese tech giant Xiaomi prepares to open the order books for its first-ever EV model, the Xiaomi SU7. With a sleek design, the SU7 sedan aims to shake up China's booming electric car market and attract buyers away from more established competitors.

Xiaomi, known worldwide for its smartphones and diverse electronics, has been working on its electric car project for several years. The company officially announced its entry into the automotive industry in March 2021, followed by the SU7 sedan's unveiling in December 2023. The official launch event is scheduled for March 28, and deliveries are projected to begin immediately, demonstrating Xiaomi's confidence in its production readiness.

We now have the exact time of the event. It will kick off at 7PM Beijing time, which is 11AM UTC, 12 noon CET and 7AM ET. In an arguably more exciting development display vehicles have now made their way to 60 showrooms across China, giving consumers a chance to experience the SU7 firsthand.

While final pricing has yet to be confirmed, reports suggest that Xiaomi is aiming for aggressive pricing to seriously undercut the competition.

Xiaomi is ready for rapid production ramp-up once the SU7 is officially launched. The company has invested heavily in a new EV manufacturing facility and boasts that the factory is ready. This only adds to the sense that Xiaomi is serious about making a splash in the automotive world.

Via