BMW launches three new M apps, enhances the My BMW app too

BMW has announced new in-car apps today as well as some improvements to the My BMW app. The new apps are M Cockpit, M Drag Meter, and M Channel, and they're now available worldwide as part of the BMW Digital Premium Package for the new iX3 with M Sport Package and M Sport Package Pro.

In the future, they will also become available to owners of other BMW M models which have the BMW Operating System X.

M Cockpit gives you real-time insights into your car, visualizing "a variety of values" related to driving dynamics, chassis, powertrain, and geodata, while offering a high degree of customization. You can configure up to five dashboards for the central display, each showing the real-time data you want.

M Drag Meter is, as the name implies, designed to be used on drag strips. It gamifies your drag races, displays specific acceleration and deceleration values, and your reaction time when sprinting from standstill, thanks to GPS-supported speed and distance measurements. You can view up to four measurement criteria and their results simultaneously on the central display.

M Channel "offers a wide selection of high-quality, on-demand BMW M video content" on the central display. Expect "crystal-clear playback and immersive sound". You'll find "a broad range of how-to videos, stories, and motorsport content" here, as well as information on other BMW M offerings like the BMW Driving Academy.

Finally, the BMW M Community is now integrated into the My BMW app. As an owner of a BMW M car, you get access to unique products, special events, select partner offers, and "premium BMW M content", whatever that means. You can also connect with other members and "exchange ideas". At launch, all BMW M drivers in Germany with M High Performance or M Performance vehicles from model year 2014 onwards will have access.