An exciting EV is on the horizon, and this one's not from Elon or any of the traditional automobile giants. No, this time, it's from a company we typically associate with electronics: Huawei. We only just mentioned its new brand, Luxeed, a few days ago, and today we have the first live photos.
Imagine you're driving around, and you spot a car with wide, bright headlights. They look familiar, reminiscent of the AITO Wenjie models. You blink, shake your head, and wonder if this is a Taycan doppelgänger, but it's not. This is Huawei's shot at the EV world, the Luxeed. These front headlights boast 4 LED lamp beads, and there's a touch of drama with the drooping LED daytime running lights. That design looks good on the car - not gonna lie.
With no need for a bulky engine or a gearbox, the Luxeed focuses more on storage and passenger space. But don't imagine a roomy interior to stretch your legs. Huawei seems to have gone the "cozy" route with the cabin. Call it intimate, call it snug; the reduced interior size means more room to keep all your... stuff? Because who doesn't travel with a car full of miscellaneous items, right?
Luxeed comes fitted with Huawei's ADS 2.0 smart driving technology, and it runs on HarmonyOS 4. Interestingly, two designs have been exposed. One comes with wheel rims that seem perfect for cruising, touting aero-friendly design. The backside of the car also holds some surprises. A taillight design that bears a close resemblance to the AITO Wenjie M5 and, as expected, the Luxeed logo. But then, hiding in the corner, there's also the "Chery" branding in Chinese and the model number. Chery?
Post the official announcement, Huawei initially played the coy card, staying mum about the maker. Later it was eventually confirmed it was Chery indeed, and now pieces of the puzzle seem to be coming together.
On the hardware front, the Luxeed promises some fancy features like air suspension and CDC electromagnetic vibration reduction. In plain speak, that just means the car should offer an exceptionally smooth drive.
For those marking their calendars, waiting to see the Luxeed brand and its first EV roll into the spotlight, you might have to be a tad patient. Although the launch is expected this quarter, an exact date remains elusive.