Xiaomi sales hit over 21,000 vehicles in March as new SU7 sedan joins the lineup

In a very short space of time, Xiaomi has gone from being a force in tech to a serious player in the world of electric cars. The latest data shows that the company moved 21,440 EVs during the month of March. While that number might not sound massive compared to industry giants, the story behind the numbers shows exactly where the brand is heading. The month was a mix of a slow-moving SUV and a very fast-starting sedan.

The total delivery figure of 21,440 cars is a small jump of about 5% compared to February. But when you look back at the same time last year, the company actually saw a drop of nearly 27%. Why the roller coaster? February is usually a slow month in China because of the long Lunar New Year holiday. Most people are busy visiting family rather than shopping for a new set of wheels. Xiaomi also spent that time preparing for its biggest launch yet: the revamped SU7 sedan.

The reliable YU7 SUV remains the main breadwinner for the company for now. In March, Xiaomi delivered 13,558 units of this SUV, accounting for more than 63% of everything the company sold during the month. Even so, the YU7 saw its own struggle. Its sales dropped by nearly 33% compared to February. It seems some buyers might have been keeping their wallets closed while they waited to see what the new sedan looked like.

The real star of the March report is the SU7 sedan. Xiaomi officially launched the new generation on March 19. They did not waste any time getting cars to customers, with the first deliveries starting on March 23. In just those few remaining days of the month, the company handed over 7,882 units of the SU7 to new owners. The company only delivered 218 units of the older version in February.

Xiaomi founder Lei Jun is clearly happy with these results. During a recent online stream, he told fans that the company already has more than 40,000 "locked-in" orders for the SU7. A locked-in order means the customer has paid a deposit and cannot easily back out. This suggests that the factory will be very busy for the next few months. Xiaomi was smart enough to start building these cars before the official launch event.

Price is a big reason why people are lining up. The standard SU7 starts at RMB 219,900 - it comes out to about $32,210 at current exchange rates. This pricing strategy puts a lot of pressure on other companies like Tesla. Xiaomi is essentially saying they can offer the same cool technology and speed for a lot less money.

The broader market for electric cars in China is also seeing some weird shifts. Total sales for new energy vehicles reached 848,000 units in March across the whole country. This was a huge 82.6% increase from the sleepy month of February. But overall market sales were actually down 14.4% compared to March of last year.

Xiaomi is not planning to slow down anytime soon. After delivering 411,837 cars in 2025, the company has set a very high bar for the near future. Their goal for the full year of 2026 is to deliver 550,000 vehicles. To reach that number, they will need the SU7 to keep up its current momentum and hope the YU7 SUV finds its rhythm again.

The tech world and the car world are crashing into each other, and Xiaomi is right in the middle of it. If the company can keep its prices low and delivery trucks moving, the traditional car companies might have a reason to worry. 21,440 deliveries in a month is a solid result for a brand that is still learning the ropes.

Via