Peugeot e-3008 UK pricing revealed

Peugeot recently announced its latest offering, the e-3008, with an enticing blend of style, performance, and efficiency. What was missing from that announcement was the pricing. It took the company a while to gather all the courage they could - and for a good reason. Starting at $62,970 in the UK, this electric crossover is raising the bar in what it means affordable - the wrong way round. The champagne-popping you hear is coming from Chinese manufacturers, their cars suddenly looking like an even bigger bargain. VW and Peugeot are doing it for free.

The Peugeot e-3008 is the first model from the French automaker to be built on the innovative Stellantis architecture, which is expected to underpin millions of cars annually. Drawing inspiration from the sleek Peugeot 408, the e-3008 features a daring fastback design, setting it apart from its predecessors.

This electric gem is part of Peugeot's grand plan, with five new electric vehicles slated for release by the end of 2024. Alongside the e-3008, we can look forward to electric versions of the 308, 308 SW, 408, and an all-new e-5008. The e-5008, in particular, will carve its niche by emphasizing spacious family credentials, while the e-3008 focuses on offering style and dynamism in the competitive C-segment crossover class.

Under the hood, the e-3008 is powered by the new STLA Medium 400V architecture, tailor-made for EVs. The standard single-motor version boasts 210 hp and 251 lb-ft of torque, accelerating from 0-62mph in just 8.7 seconds. Peugeot claims an impressive - although theoretical for now - range of 326 miles from the 73 kWh usable capacity battery, making it suitable for longer journeys.

Peugeot offers two trim levels for this version of the e-3008 - Allure and GT. Allure models come equipped with 19-inch alloy wheels, while GT variants feature 20-inch alloys, a 21-inch screen, and Alcantara seats. Both trims can be enhanced with a selection of three option packs. The Allure starts at $62,970. Upgrading to GT trim costs an additional $5,200.

For those craving even more power and range, a Long Range version is available, packing 230 hp and offering a 435 miles range thanks to its larger 98 kWh battery. Additionally, a dual-motor version with four-wheel drive delivers a combined output of 320 hp and a range of 326 miles, achieving a 0-62 mph sprint in a brisk 6.4 seconds.

Peugeot did not reveal the UK prices for the twin-motor version or for the bigger battery - and it’s probably a wise move. The nearly $69,000 sticker price for the standard range model in GT trim puts it within a range of Tesla Model Y LR (nearly $72,800 in the UK) which - is larger and faster. The AWD version of the e-3008 will hover around $82,000 which is the cost of the Model Y Performance. Coincidence? Probably not.

Sure, Peugeot has left no stone unturned in optimizing the e-3008's efficiency. Through extensive aerodynamic improvements, including a remarkable drag coefficient of 0.28, along with the integration of a new heat pump, cooling system, and friction-reducing bearings, the e-3008 apparently boasts best-in-class efficiency of 4.5 miles per kWh for the entry-level version. In the WLTP cycle, the e-3008 needs 168 Wh/km while the Tesla Model Y - which is 23 cm longer, offers bags of more room and oodles more performance - needs 169 Wh/km. That’s a token win for the French automaker.

It’ll take a while for the shock to wear off, but once all the buzz is gone Peugeot will hit us with prices for the twin-motor version. The price for the larger battery will be revealed early next year, but be prepared - the e-3008 is no longer people’s SUV. Peugeot is dangerously following VW with its pricing strategy. With the electric version of the e-3008 costing $14,000 more than the hybrid option in the UK, you can ask how much Peugeot actually wants to sell electric cars.

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