ArenaEV.com ArenaEV.com

Facebook

Twitter

Instagram

RSS

Settings
Units
Power
Standard
Consumption
Currency

Log in

Login

I forgot my password
Sign up
ADVERTISEMENTS

Sony and Honda announce Afeela brand, showcase first concept

  • Post your comment
  • Comments (10)

Max McDee, 05 January 2023

Sony Honda

Sony and Honda just took a major step forward in their joint EV journey by unveiling the name of the brand and its first electric vehicle. Afeela is the name for the first production model of the joint venture and we saw the first concept on stage at CES 2023.

Pre-orders are planned to begin in the first half of 2025, with actual sales by the end of 2025, and delivery from spring 2026 in North America.

The CEO of Sony Honda Mobility, Yasuhide Mizuno, claimed that the Afeela will focus on three main concepts: autonomy, augmentation, and affinity. Not very informative, we know, but we also got some details.

Sony and Honda's jointly developed electric brand is called Afeela

The Afeela vehicle will be equipped with more than 45 sensors and cameras and will leverage Qualcomm's Snapdragon Digital Chassis with 800 TOPS of computing capacity for key features such as ADAS, infotainment and telematics.

Sony and Honda's jointly developed electric brand is called Afeela

Sony says the Afeela will feature what it calls a media bar on the outside, that will let you communicate with other cars and people. Sounds like a screen of some sorts, but we are not sure how advanced it will be.

Sony and Honda's jointly developed electric brand is called Afeela

On the autonomy side Afeela aims to deliver Level 3 under limited conditions and Level 2+ in a majority of scenarios, including urban environments.

Sony and Honda's jointly developed electric brand is called Afeela

Sony has also committed to deliver a brand new HMI with excellent UI and an unprecedented set of features. It has even partnered with Epic Games for the entertainment part, but we are yet to see what will that partnership bring. There are strong indications that subscription services will be a major part of the software though, suggesting that you'll need to pay to access certain functions.

One idea that has been floated for the Honda-Sony car is the integration of a PlayStation 5 for gaming and entertainment. We got no confirmation or denial at this stage though, suggesting that the company is still evaluating its options.

Sony and Honda's jointly developed electric brand is called Afeela

Sony sees electric vehicles, in particular, as a key platform for the development of its future electronic and entertainment products. However, it does not want to simply license its hardware and software to automakers so Afeela was born.


Honda is also working on its own lineup of electric vehicles (EVs), starting with the Prologue, which is being developed in partnership with General Motors. The Honda Prologue is Honda's first long-range electric vehicle designed for the North American market and is planned for release in 2024.

It will be part of a wave of 30 hybrid battery-electric fuel-cell vehicles that Honda plans to bring to market by the end of the decade. The production version of the Honda Prologue and an unnamed Acura car based on the Precision concept shown earlier this year will both be powered by the GM Ultium platform.

Source

Related articles
  • Sony sets up first store for its Afeela EV Sony sets up first store for its Afeela EV
  • Sony and Honda to deliver first EV in 2026, stick to the same plaform Sony and Honda to deliver first EV in 2026, stick to the same plaform
  • Sony and Honda's Afeela to add an SUV and a compact EV to complement the sedan Sony and Honda's Afeela to add an SUV and a compact EV to complement the sedan
  • Sony Honda Mobility showcases revised Afeela prototype at CES 2024 Sony Honda Mobility showcases revised Afeela prototype at CES 2024

Reader comments

?
  • Anonymous
  • nIw
  • 06 Jan 2023

I disagree that without Tesla there would not be EVs. The forces driving their development were there anyway, so the transition would have occurred regardless: after all, the Nissan Leaf was released before the Tesla Model S (their previous vehicle, ...

  • Reply
?
  • Anonymous
  • nIw
  • 06 Jan 2023

Actually it's more important to reduce the drag coefficient with an EV, and not having a combustion engine means that the large bonnet space in front of the passenger compartment is unnecessary. So taking "regular gas vehicles" and sti...

  • Reply
?
  • Anonymous
  • QKq
  • 06 Jan 2023

Word

  • Reply
  • Read all comments
  • Post your comment
Total reader comments: 10

  • Home
  • Compare
  • News
  • Terms
  • Reviews
  • About us
  • Tesla
  • Volkswagen
  • Audi
  • Porsche
  • BMW
  • Mercedes
  • Hyundai
  • Kia
  • Genesis
  • Renault
  • Nissan
  • Ford
  • Volvo
  • Polestar
  • Jaguar
  • Toyota
  • Mazda
  • Mini
  • MG
  • Vinfast
  • Lucid
  • Rivian
  • Cadillac
  • Chevrolet
  • GMC
  • Subaru
  • Nio
  • Xpeng
  • BYD
  • [..]

EV finder

ADVERTISEMENTS

Latest models

  • ModelMercedes
    GLC 400 4MATIC
  • ModelBMW
    iX3 50 xDrive
  • ModelTesla
    Model Y Performance
  • ModelMercedes
    CLA Shooting Brake 250+
  • ModelHyundai
    Ioniq 6 N
  • ModelNissan
    Leaf 75kWh

Featured

  • AC/DC - basics of EV charging explained AC/DC - basics of EV charging explained
  • Analyzing the Mercedes-Benz EQXX revolutionary concept Analyzing the Mercedes-Benz EQXX revolutionary concept
  • Why BMW i3 was ahead of its time Why BMW i3 was ahead of its time
  • Comparison of NEDC, EPA and WLTP cycles Comparison of NEDC, EPA and WLTP cycles
  • Mirror cameras: The pros and cons Mirror cameras: The pros and cons
ADVERTISEMENTS

Reviews

  • Hyundai Ioniq 5 77.4 kWh AWD review Hyundai Ioniq 5 77.4 kWh AWD review
  • Renault 5 E-Tech review Renault 5 E-Tech review
  • BMW iX2 xDrive30 review BMW iX2 xDrive30 review
  • Mercedes EQS SUV 580 review Mercedes EQS SUV 580 review

Home News Compare About us RSS feed Facebook Twitter Instagram

© 2022-2025 ArenaEV.com Mobile version EV Finder Glossary Privacy Terms of use

From the team behind
GSMArena.com