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The new Mini Cooper E Classic trim takes the price down a notch

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Max McDee, 14 February 2024

Mini Announcement

The iconic Mini brand has dipped its toes further into the electric vehicle pool with the introduction of the Cooper E Classic trim. This entry-level option promises to deliver the same punchy performance, playful handling in a package that's easier on the wallet. But is the Mini Cooper E Classic the electrifying choice for everyone?

The new Mini Cooper E Classic wants to be a Mini Cooper for everyone

First impressions matter, and the Classic trim doesn't disappoint. The optional Sunny Side Yellow paintwork is a head-turner, complemented by contrasting white roof and mirror caps. Inside you get Vescin synthetic leather upholstery with perforated pattern.

The Cooper E Classic comes with the same 184-horsepower electric motor, propelling it from 0 to 62 mph in a respectable 7.3 seconds. It's not the most powerful Mini out there, but it delivers enough pep to put a smile on your face, especially when combined with the brand's signature go-kart-like handling.

The new Mini Cooper E Classic wants to be a Mini Cooper for everyone

The 40.7 kWh battery offers a claimed range of 190 miles on the WLTP cycle, which should be sufficient for most daily commutes and the occassional quick weekend adventure. A 28-minute DC fast charge gets you from 10 to 80%.

The Classic trim comes with a 9.44-inch touchscreen display running the new Mini Operating System 9. Adaptive LED headlights and head-up display are optional extras and so are Active Cruise Control and Parking Assistant.

The new Mini Cooper E Classic wants to be a Mini Cooper for everyone

Unfortunately, there’s a catch - and it’s a whopper. Starting at $40,000 in the UK, the Cooper E Classic is certainly more affordable than its higher-spec siblings. However, keep in mind that the eye-catching yellow paint job, larger wheels, and some tech features add to the cost. So, while it's the most budget-friendly Mini EV, it's not exactly cheap transportation.

To put that price into perspective - the original Mini Cooper was released in 1959 at a starting price of £496. Back then, the average annual wage in the UK was around £800, which meant everyone - theoretically - could afford the new Cooper. Just 7 months of yearly pay and the new car was sitting in your driveway. Today’s Mini Cooper E Classic comes at a smidgen over the UK’s current average yearly wage, which stands at £29,669. In relative terms, the new Mini is almost twice as expensive as the original one was.

The new Mini Cooper E Classic wants to be a Mini Cooper for everyone

Still, the Mini Cooper E Classic is a charming and capable EV that captures the essence of the brand in an electric package. Its optional extras can push the budget, and it might not be as powerful as some might desire - but its range is probably the hardest to accept at this price point.

Ultimately, the Cooper E Classic is a compelling choice for city dwellers and Mini enthusiasts who prioritize style and fun over ultimate range and power. If you crave a longer electric journey, or a more powerful punch, but still want a Mini - you might want to consider the Mini Countryman.


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