Xiaomi EV rides high on strong demand with 28,000 vehicles delivered last month

Xiaomi EV, the electric vehicle arm of the technology giant Xiaomi, announced on the social media platform Weibo that it delivered over 28,000 vehicles in April. This is the seventh consecutive month with Xiaomi EV's monthly deliveries going over the 20,000 mark. While this figure is slightly below the "over 29,000 units" reported in March, it still shows the huge demand the company is experiencing.

The Xiaomi SU7, officially launched on March 28, 2024, has positioned itself as a direct competitor to the Tesla Model 3, although it is as large as the Model S. It is offered in three distinct versions: the Standard, Pro, and Max. The Standard variant starts at a competitive price of approximately $29,700 (RMB 215,900), while the Pro and Max versions are priced at RMB 245,900 ($33,800) and RMB 299,900 ($41,250), respectively. Deliveries for the Standard and Max models started in April 2024.

Expanding its electric vehicle lineup, Xiaomi EV also unveiled the SU7 Ultra on February 27. This high-performance electric sedan has 1,548 horsepower and is based on the design of the regular SU7. The SU7 Ultra is priced starting at RMB 529,900 ($72,900), with deliveries already underway since March. Xiaomi EV has plans to broaden its offerings with the introduction of the YU7, an electric SUV anticipated to arrive in June or July.

The strong demand and consistent delivery numbers can't hide the fact that Xiaomi EV is having problems with production capacity. According to reports from CnEVPost, customers ordering the new SU7 now face a delivery wait of approximately 40 weeks. This is a big jump from the initial waiting period of around 30 weeks when the model was first launched last year, and it suggests growing order backlogs.

Xiaomi's debut with the SU7 has clearly resonated with consumers. The combination of competitive pricing, a sleek design, and technology has positioned the SU7 as a very attractive option in the increasingly crowded EV landscape. The extended delivery times expose the challenges new entrants face in scaling up production to meet enthusiastic market demand. Addressing the production issues will be crucial for Xiaomi EV to fully capitalize on the current momentum.

Via