Xiaomi is on a roll with another 40,000 sales month

Xiaomi's car division just announced it delivered more than 40,000 vehicles in October. This is the second month in a row the company has passed this major milestone. Xiaomi confirmed the news on the social media site Weibo, but it did not give a precise number for October, which is a common practice for the company.

To understand this success, we only need to look at September. Xiaomi EV delivered an exact total of 41,948 cars. This was a new record for the company. It was also the third straight month that Xiaomi set a new delivery record. This shows strong, building momentum.

The growth figures are startling. The September number was a 209.37 percent increase from the 13,559 cars it delivered in the same month last year. It also showed a 15.25 percent jump from the 36,396 EVs it sold just one month earlier in August. These are not small steps of an EV startup - they are giant leaps.

The company entered the EV market with an aggressive, multi-car strategy in 2024. The main vehicle initially was the Xiaomi SU7, an electric sedan. This car officially launched on March 28, 2024. Xiaomi has made its goal very clear - the SU7 is designed to compete directly with the Tesla Model 3, at the time one of the most popular electric cars in the world.

Interestingly, the SU7 was not the first model Xiaomi released. In a somewhat unusual move, the company launched the Xiaomi SU7 Ultra on February 27, 2024. This is a high-performance version of the sedan. This strategy of releasing the faster, more powerful model before the standard base model shows Xiaomi is playing by its own rules.

Just a few months later, on June 26, Xiaomi unveiled the YU7, the company's first electric SUV. Its target is, unsurprisingly, the Tesla Model Y. In the span of about four months, Xiaomi launched three different EVs aimed straight at Tesla's two biggest sellers.

Unfortunately, there's a dark cloud hanging over this success story. Last month, a Xiaomi SU7 was involved in a severe collision, raising serious public concerns about the safety of Xiaomi's vehicles. When a new car company grows this quickly, experts and buyers often worry if safety and testing standards have kept pace with production.

Despite this major challenge, Xiaomi is already planning for the future. A report from the local media outlet 36Kr on October 28 stated that Xiaomi EV has already established a brand-new department. The only job of this new team is to research and explore the "technological foundation for next-generation products."

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