Audi reverses course on EV naming strategy

Less than two years after unveiling a new naming convention for its vehicles, Audi is hitting the undo button. The German automaker announced in March 2023 a plan to differentiate its gasoline-powered cars from its electric vehicles using even and odd numbers. Electric models were to receive even numbers, while combustion engine vehicles would use odd numbers. This strategy, however, is now being abandoned.

The numbers will once again signify vehicle size, regardless of powertrain. To distinguish between different fuel types, Audi will use suffixes: TFSI for gasoline, TFSIe for plug-in hybrids, TDI for diesel, and e-tron for electric vehicles. Body styles will also be indicated with suffixes like Sedan, Avant, or Sportback.

This reversal comes as a relief to many, as the previous system was rather confusing. The short-lived double-digit system, also based on powertrain output, is also gone. Remembering what a "55 TFSI" or a "40 TDI" proved challenging for consumers.

The next-generation A6, scheduled for a March 4 premiere, will be the first to use the revived naming system. Previously, it was meant to be rebranded as the A7 when featuring combustion engines, but now the A6 ICE will coexist with the all-electric A6 e-tron.

Audi will also discontinue its smallest models, the A1 and Q2, once their current generations reach the end of their lifecycles. The new naming strategy will only apply to future models. Existing vehicles will keep their current names.

Audi did plan for a complete transition to electric vehicles by 2033, but recently, the company has adopted a more "flexible" approach, acknowledging the continued demand for combustion engine vehicles. The company's decision to go back to its previous naming system suggests it finally realized the importance of clear and consistent communication with consumers. Better late than never.

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