Buick files trademarks for entire Electra EV family

Buick Electra is a name with a lot of history tied to it and it is a perfect name for an electric car. Buick has never given up the ownership of it - hence Lotus Eletre - and now the company added 9 new names to its trademark portfolio.

The company filed 9 applications for Electra E1 all the way to Electra E9, those names join previous applications for Electra and Electra GS. It looks like we have an entire family of electric cars coming from Buick and all will carry the Electra name.

Buick Electra-X was a crossover concept car from 2020 but back then Buick confirmed it was a preview of an electric car bound for the Chinese market. Then we had the Wildcat concept unveiled only a few months ago which again, the company confirmed it was meant as a preview of future EV design from Buick.

We know that Buick is bringing two electric cars to the US, both are to be based on the GM’s Ultium platform which means sharing components with the likes of Cadillac Lyriq or the Chevy Blazer and Equinox EV. One of the cars is said to have conventional proportions but the other one is going to have a coupe-like silhouette.

It is highly likely the two upcoming electric Buicks will be called Electra and Electra GS respectively. The alphanumeric names are quite possibly intended for the Chinese market where the company has a much bigger and much more diverse portfolio than in its home country.

Things do change though, many companies registered names before that were never used, it is possible the company has few ideas and is simply registering trademarks just in case one of those ideas is better than the rest. What is exciting is seeing the Electra name back on a car and there is no more fitting use for it than an electric car.

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