BYD's Fang Cheng Bao brand teases its first car, hints at nearing launch

Fang Cheng Bao is the fifth sub-brand of BYD after Ocean, Denza, YangWang and Dynasty. Its aim is to deliver vehicles with plenty of personalization options for its professional-grade EVs. The portfolio is supposed to be comprised of crossovers and sports cars. The first under the Fang Cheng Bao branding is going to be the SF model and BYD shared a couple of teaser images now.

Codenamed SF model

The SF model is wrapped in camo, so we can't have a good look at the design and the pictures are taken in snowy weather, suggesting that they are not necessarily the most recent ones. The SF model is clearly a hardcore SUV destined for the great outdoors.

Codenamed SF model

The company didn't share more details about the vehicle but hinted that a launch event is already planned. According to CnNEVPost, the SF was supposed to launch this month, but the announcement date was likely pushed back to August. The target price range is reportedly between RMB 400,000 ($59,400) and RMB 600,000 ($89,000).

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