Hyundai reinvents itself in China with the Ioniq V

Hyundai hasn't been doing very well in China, to put it mildly, but the Korean company has now started its reinvention in the market with the Ioniq V, a new EV developed specifically for the Chinese market in partnership with Beijing Automotive Group Co. (BAIC), with which it established the joint-venture Beijing Hyundai in late 2024.

The Ioniq V is the first fruit of this partnership, and it's been showcased today at the Beijing Auto Show. We do have to warn you that important specs haven't been unveiled yet, though. We also don't have any images of the car's rear, which is a bit puzzling.

Anyway, the Ioniq V is 192.9 inches long, 74.4 inches wide, and has a 114.2 inches wheelbase. It promises to deliver a range of up to 373 miles using the CLTC standard.

Inside there's a 27-inch 4K screen complemented by a Horizon head-up display, which projects essential information into the driver's field of view. You get an eight-speaker audio system with Dolby Atmos as standard, and the suspension is "optimized for comfort and stability across various road conditions", the official press release says. Hyundai also promises reduced road and wind noise.

The car inevitably has a smart AI assistant, which is running on Qualcomm's Snapdragon 8295 chipset. The Ioniq V's driver assistance technologies are powered by Momenta. The battery is supplied by CATL, but its capacity is still a mystery.

Hyundai's next model for China will be an SUV, which you can see in the image above. The brand wants to launch 20 new cars in China over the next five years (including BEVs and EREVs), its most ambitious release calendar in the country ever. It wants to reach 500,000 units sold per year with the new strategy. Hopefully it will reveal the Ioniq V's full specifications soon.