ArenaEV.com ArenaEV.com

Facebook

Twitter

Instagram

RSS

Settings
Units
Power
Standard
Consumption
Currency

Log in

Login

I forgot my password
Sign up
ADVERTISEMENTS

Nio will launch cheaper Firefly branded cars in Europe in 2025

  • Post your comment

Vlad, 15 December 2023

Nio Firefly

Nio is already present in a bunch of countries in Europe, where it's selling a few of its models. The company has also started to build battery swapping stations in Europe, but it looks like its plans for the continent are even grander for the future.

Nio co-founder, president and director Lihong Qin, speaking in a news conference online earlier today, said his company will launch a cheaper brand, called Firefly, in Europe in 2025.

Nio will launch cheaper Firefly branded cars in Europe in 2025

Both Firefly and Alps, its other sub-brand, are going to focus on producing cars for families, but Firefly will offer smaller models, he added. Unfortunately, he didn't go into any more details. Alps hasn't been confirmed to arrive in Europe.

With a launch in Europe in 2025, we expect that more information will become available about Firefly's activities in the continent, in the second half of next year.

The general strategy here seems to be pretty obvious: keep Nio as the premium brand, but have something for those who aren't willing to pay such high prices too - that's where Firefly comes in. The Nio brand isn't 'cheapened', while Nio can still profit from the demand at the lower-end of the European market.

Source

Related articles
  • Nio revamps its electric car lineup with focus on tech and comfort Nio revamps its electric car lineup with focus on tech and comfort
  • Nio ignites European aspirations with affordable Firefly EV Nio ignites European aspirations with affordable Firefly EV
  • Take a look at Nio's Onvo L90 SUV in all its massive glory Take a look at Nio's Onvo L90 SUV in all its massive glory
  • Chinese battery giant CATL eyes control of Nio's charging network Chinese battery giant CATL eyes control of Nio's charging network
  • Post your comment
Total reader comments: 0

  • Home
  • Compare
  • News
  • Terms
  • Reviews
  • About us
  • Tesla
  • Volkswagen
  • Audi
  • Porsche
  • BMW
  • Mercedes
  • Hyundai
  • Kia
  • Genesis
  • Renault
  • Nissan
  • Ford
  • Volvo
  • Polestar
  • Jaguar
  • Toyota
  • Mazda
  • Mini
  • MG
  • Vinfast
  • Lucid
  • Rivian
  • Cadillac
  • Chevrolet
  • GMC
  • Subaru
  • Nio
  • Xpeng
  • BYD
  • [..]

EV finder

ADVERTISEMENTS

Latest models

  • ModelJeep
    Compass
  • ModelSubaru
    Solterra
  • ModelSkoda
    Elroq RS
  • ModelMG
    MGS5 EV SE Long Range
  • ModelMercedes
    CLA 350 4MATIC
  • ModelVolvo
    ES90 Twin Motor Performance

Featured

  • Comparison of NEDC, EPA and WLTP cycles Comparison of NEDC, EPA and WLTP cycles
  • Why solar panels on cars make no sense (at this point) Why solar panels on cars make no sense (at this point)
  • Tesla Model S beats 28 cars for winter range test crown Tesla Model S beats 28 cars for winter range test crown
  • EV vs ICE - differences and similarities EV vs ICE - differences and similarities
  • Different types of electric motors used in EVs Different types of electric motors used in EVs
ADVERTISEMENTS

Reviews

  • 57 electric cars range tested at highway speeds - who wins? PART 2 57 electric cars range tested at highway speeds - who wins? PART 2
  • Polestar 2 Long Range AWD review Polestar 2 Long Range AWD review
  • Peugeot e-2008 Facelift review Peugeot e-2008 Facelift review
  • Tesla Model Y Long Range 2023 review Tesla Model Y Long Range 2023 review

Home News Compare About us RSS feed Facebook Twitter Instagram

© 2022-2025 ArenaEV.com Mobile version EV Finder Glossary Privacy Terms of use

From the team behind
GSMArena.com