Toyota reveals C-HR and bZ Woodland US pricing

Toyota is finally growing its family of electric cars in the US for the 2026 model year. Until now, the Japanese automaker only offered one electric option, but that changes with the arrival of the Toyota C-HR and the Toyota bZ Woodland. These two new EVs give shoppers more variety, but they also bring up a big question about value.

The new models are very different from each other. The C-HR is a small, stylish crossover meant for city driving, and the bZ Woodland is a much bigger vehicle. It is a rugged wagon that sits higher off the ground and has more room for gear. These cars might be built by Toyota, but they have "twins" made by Subaru that might actually be a much better deal for your wallet.

The 2026 Toyota C-HR is a small electric SUV that stands out with its sharp, modern look. It starts at $38,450 for the SE trim. If you want more features, the XSE trim costs $40,450. One great detail is that the C-HR comes standard with all-wheel drive.

Toyota says the C-HR can travel about 300 miles on a full charge. It has a twin-motor powertrain that delivers 338 HP, which is plenty of power for a car this size. Inside, you get a large 14-inch touchscreen that connects to your phone without any wires. It even uses the same charging plug as a Tesla, making it easy to find a place to power up.

If you need something bigger, the Toyota bZ Woodland is the new heavy hitter. It is basically a stretched-out version of the standard bZ SUV. It is about 6 inches longer than the regular model. This extra length creates a lot more space. In fact, it adds 30 ft³ of cargo room inside.

The bZ Woodland (known in other markets as bZ4X Touring) is built for people who like the outdoors. It has 8.3 inches of ground clearance, which helps it drive over rocks or deep snow. It can also tow up to 3,501 lb. However, all that size and power mean it doesn't go quite as far as its smaller sibling. Toyota expects it to travel about 260 miles before needing a charge. It also comes with all-terrain tires and a roof rack as standard equipment.

But this is where things get interesting for car buyers. Toyota and Subaru worked together to design these electric cars, and because of this, the Subaru Uncharted is nearly identical to the C-HR, and the Subaru Trailseeker is a twin to the bZ Woodland. Even though they are almost the same, the Subaru versions cost much less.

The Subaru Trailseeker offers the same 375 horsepower and the same battery as the bZ Woodland, and yet, it is over $5,300 cheaper. It is hard to say why the Toyota costs so much more, though it might come with more standard equipment that Subaru charges extra for.

Both of these new electric Toyotas are designed to be easy to own. They both use a 74.7 kWh battery, and when you are low on power, you can plug them into a fast charger. Toyota claims you can go from 10% battery to 80% in about 30 minutes.

Toyota fans have wanted more EVs to choose from, and although the brand is famous for its reliable hybrid cars, it has been slow to move to all-electric power. These two new models show that Toyota is finally getting serious. By offering a city car and a big, rugged wagon, they are trying to fit into different lifestyles, but in the end, choosing between a Toyota and a Subaru might just come down to how much you value the badge on the front.

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