Tesla Cybertruck sales slump continues in Q3

Tesla Cybertruck is having a tough year. After a big splash and a lot of excitement it first came out, new sales numbers for 2025 show that far fewer people are buying the futuristic vehicle than expected. Despite selling over 16,000 units in the first nine months of the year, the Cybertruck's popularity seems to be fading.

The numbers tell a clear story. So far in 2025, Tesla has sold 16,097 Cybertrucks. That might sound like a lot, but it's a big step down from the 25,974 sold during the same time in 2024. That's a 38% drop. The year started off reasonably well, with 6,406 trucks delivered in the first quarter.

The second quarter saw sales fall to just 4,306 trucks. The third quarter offered a slight recovery with 5,385 sales, but that number is still down by a massive 62.6% from the 14,416 trucks sold in the third quarter of the previous year. On average, Tesla sells about 59 Cybertrucks a day.

When you look at Tesla's entire lineup of electric cars, the Cybertruck is a small player. It's clear that the company's success doesn't depend on this one, very unusual truck. The real star for Tesla is the Model Y, which has sold 265,068 units so far this year.

The Model Y alone makes up more than a quarter of all EVs sold. The Model 3 is also a huge seller, with 155,180 cars delivered to customers. The more expensive Model S and Model X sold 4,509 and 10,306 units, respectively. Compared to these figures, the Cybertruck's 16,097 sales show it is a niche product, not a mainstream hit as the company hoped it would be.

The Cybertruck is losing ground compared to last year, and it's also losing its slice of the electric car pie. Its share of the EV market has slipped from 1.5% down to 1.2%. This may seem like a small change, but it shows that as the market grows, the Cybertruck isn't keeping up. Its bold, stainless-steel design gets a lot of attention, but not enough buyers are convinced it's the right electric vehicle for them, especially as more and more options become available.

When the Cybertruck was first announced, it was the only electric truck on the horizon. But Tesla took so long to launch it that automakers like Rivian and Ford started selling their own electric pickups first. The Rivian R1T and the Ford F-150 Lightning offer more traditional truck designs combined with electric power, and they appeal to a wider range of buyers.

The wider economic problems are hurting Cybertruck sales as well. With higher costs for borrowing money, many people are thinking twice about making large, expensive purchases. An unconventional and pricey truck can be a hard sell when household budgets are tight. Weaker consumer confidence means people are less likely to spend on flashy items they don't necessarily need. For Tesla, this means the very thing that makes the Cybertruck special - its unique and polarizing design - is also what's holding it back.

Via