Volkswagen revamps its EV naming strategy, ID. Polo and ID. Polo GTI are coming

If you've been wondering, for years, how a VW ID.3 or ID.4 compares to a Golf or a Polo, you won't have to wonder much longer. Today the brand has announced a revamp of its EV naming strategy, and it's bringing its iconic names into the fray.

The ID. 2all concept will become the ID. Polo when it enters series production, and we already can't wait for the next naming revamp which will hopefully get rid of the "ID. " prefix (that's not a typo, VW leaves a space after the period on purpose).

Anyway, back to the present. The ID. Polo is coming next year. The ID. GTI concept will be marketed as the ID. Polo GTI when it arrives in 2026 as well. You can see the camouflaged ID. Polo and ID. Polo GTI below.

They will make their first public appearance at the Munich auto show between September 8 and 14. On September 7, VW will unveil the ID. CROSS concept, which will eventually turn into the ID. Cross EV. This is the one with buttons and knobs making a comeback following years and years of user (and media) criticism. VW also promises a "higher level of quality with soft materials", which it's definitely being forced into by its Chinese rivals.

VW CEO Thomas Schäfer has figured out what has been obvious to seemingly everyone else: "Our model names are firmly anchored in people’s minds. They stand for a strong brand and embody characteristics such as quality, timeless design and technologies for all. That’s why we’re moving our well-known names into the future". He promises that the Polo and Polo GTI are just the beginning.

VW will "transfer more established names to the electric portfolio with each new model generation". With this strategy, it's hoping customers can "navigate the brand's product range more easily in the future". All we can say to all of this is - finally.