Xiaomi signs partnership agreement with Nurburgring

Chinese tech giant Xiaomi is making a big push into the electric car market and has now forged a partnership with Germany's legendary Nurburgring race track. This will allow Xiaomi to use the iconic track as a platform for development and promotion.

The partnership includes the naming of a new "Xiaomi curve" on the Grand Prix circuit, specifically turn 12, a challenging left-hand bend following the Michael Schumacher S or the Goodyear Spange on the shorter sprint layout. Additionally, Xiaomi's presence will be visible on the Nordschleife, the longer and more demanding circuit, with a large advertising installation situated between the Aremberg and Fuchsrohre sections.

This comes as the production version of Xiaomi's high-performance electric sedan, the SU7 Ultra, is taking on the Nurburgring challenge. Back in October, a prototype of the SU7 Ultra clocked an impressive lap time of 6:46.874, reportedly making it the fastest four-door car to ever tackle the circuit. The production model, launched in China in late February with a staggering 1,548 horsepower, has a starting price of just over $73,000. Xiaomi's founder and CEO, Lei Jun, recently announced that the production of SU7 Ultra is once again testing its mettle on Nürburgring.

Beyond setting lap records, Xiaomi is now officially part of the testing and development activities at the Nürburgring. For 16 weeks each year, the track serves as a crucial hub for automotive manufacturers and suppliers to refine their vehicles and components. Xiaomi will now leverage this opportunity to advance its electric car technology.

Christian Stephani, CEO of the Nurburgring, expressed his enthusiasm about the new partnership, stating that they are "delighted that Xiaomi, a strong brand from Asia, is using the Nürburgring as an important development and communication platform." This collaboration highlights the Nürburgring's continued relevance as a proving ground for cutting-edge automotive technology, especially in the rapidly evolving world of electric cars.

Xiaomi officially launched its first electric vehicle, the SU7 sedan, in March 2024, with a starting price of approximately $29,900. The demand for the SU7 has exceeded all expectations, with average delivery wait times stretching now to around 40 weeks. Xiaomi EV plans to deliver 350,000 vehicles in total this year, and its recent performance indicates strong momentum. Over 28,000 vehicles were delivered in April alone, making it the seventh month in a row with deliveries exceeding 20,000 units.

Source