Xiaomi’s record October EV deliveries reveal massive demand for the YU7

The electric car market is shifting, and one name keeps popping up: Xiaomi EV. The Chinese manufacturer recently announced a stunning October performance, delivering 48,654 vehicles in a single month. This is a new record for the company and is the second month in a row that Xiaomi EV has topped 40,000 deliveries. With this strong finish, the brand is now just shy of the 50,000-unit monthly milestone.

The engine driving this record-breaking success is undeniably the YU7, Xiaomi's first electric SUV. This vehicle, which directly competes with the Tesla Model Y, has captured the attention of buyers. In October, the company delivered a remarkable 33,662 units of the YU7, cementing its position as the company's best-seller with the electric SUV responsible for nearly 69.19 percent of all deliveries made by Xiaomi EV during the month.

This explosive performance resulted from a clear business decision. Deliveries of the YU7 SUV surged by an impressive 50.49 percent in October compared to the 22,369 units sold in September. This massive jump reflects Xiaomi EV's move to allocate more of its factory capacity toward building the YU7. When a competitor to one of the world's most popular EVs is proving this successful, it is simply good business to feed that demand.

Management clearly saw the opportunity and prioritized the SUV, which first launched on June 26. As a result of this focus, the YU7 has already accumulated 80,855 deliveries since its debut, a very quick climb in less than half a year. Unfortunately, this strategic prioritization of the YU7, while lucrative, did impact Xiaomi's sedan series.

The SU7, which includes the standard model and the top-tier SU7 Ultra, saw October deliveries fall to 14,992 units - a drop of 23.43 percent from the prior month. Reporting agencies confirm that this decline is not a sign of lessened interest from buyers, but instead, it is a direct result of Xiaomi EV's factory constraints, which have shifted resources toward meeting the soaring demand for the YU7 - a classic production bottleneck, where the problem is not a lack of buyers but a lack of capacity.

In fact, demand for all of Xiaomi's electric cars remains incredibly high. If a Chinese customer orders the standard SU7 sedan today, they must wait at least 26 weeks for their vehicle to arrive. The wait for the popular YU7 SUV is even longer, ranging from 32 to 38 weeks. This is a strong indicator of a healthy product lineup, even if a bit frustrating for customers. The SU7 sedan, which began deliveries in April 2024, has already delivered 234,521 units cumulatively from January through October.

When zooming out for the full-year view, Xiaomi EV's strategic bets appear to be paying off handsomely. From January to October, the company delivered a total of 315,376 vehicles, putting the company very close to achieving its full-year target of 350,000 units. Given that Xiaomi delivered nearly 49,000 electric cars in October alone, it is a near certainty that the company will exceed its annual goal comfortably by the end of November.

Via